So you wanna write a book? It’s something I hear all the time – and while everyone seems to have the “Great American Novel” in them somewhere, when most people say this they mean that they have a non-fiction book that they’re ready to write. Some of these people are consultants who want a book to support their practice. Others are academics ready to turn their work into ‘popular’ science/history/management. Still more are avid amateurs with a particular expertise in an intriguing subject such as [...]